Planning
People
Processes
Positioning
4P Business Development Ltd
4P Business Development Ltd
4P Business Development Ltd
4P Business Development Ltd
4P Business Development Ltd
4P Business Development Ltd
4P Business Development Ltd
4P Business Development Ltd

Profitability

Working on the Planning, People, Processes and Positioning Creates Profitability

Say what you mean and mean what you say …

I notice many different styles of communication when working with clients and today explain some of those styles and how you can communicate more effectively by adapting your style to becoming more assertive …

You can communicate more effectively by being assertive, but not aggressive!

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A good understanding of the three primary styles of communication will help you learn how to react most effectively when confronted with a difficult person.

Perhaps, more importantly, it will assist you in recognising when you are not being assertive or not behaving in the most effective way!

Remember, whilst you always have a choice as to which communication style you use, being assertive is usually the most effective, but other styles are necessary for certain situations.

Learning to identify the different communication styles and recognising which one you ordinarily use in your daily interactions with colleagues and employees is essential when you need to develop effective, assertive communication skills.

The three main different styles in yourself and others:

  • Being assertive is where you have respect for both yourself and other people. It is seen as the ability to clearly express your thoughts and feelings through open, honest and direct communication; to be clear, direct, and respectful in how you communicate.

  • Being passive is where you care more about other people and are not an advocate for yourself and your own feelings.

  • Being aggressive is where you care more about yourself and attempt to run roughshod over others with little care for their feelings

If you’re serious about strengthening your relationships, reducing stress from conflict and decreasing unnecessary anxiety in your business, you must practice being more assertive.

 

“This will help you diffuse anger, reduce guilt and build better relationships both personally and professionally!”

 

As a business owner, you must be confident in who you are, what you stand for and then present your views without fear and with respect for others.

In business, assertiveness is a key to better and quicker decision making, and faster and more productive actions. In time, this will breed a culture of assertiveness where more ideas can be generated leading to higher productivity and profitability.

Employees who are assertive thrive in the workplace, especially if the situations are ambiguous. They are able to stand up for themselves in a way that doesn’t hurt others feelings.

They are transparent in their interaction with their work colleagues and are clear and honest in their communication. They also generate results by controlling their immediate environment in a very positive manner. Assertive people are also very self-assured, which means that they effortlessly gain the respect of people they work with.

Remember the first rule of effective communication: the sender of the message much check that the receiver actually heard and understood what was said.

To learn more about communication styles and how you can communicate more effectively, give me a call on 01280 700405 or click here to ping me an email and let’s see how I can help you.

Until next time …

KATH BONNER-DUNHAM

 

PS:

If you’re looking for a partner to help grow your business, visit www.4pbusinessdevelopment.co.uk to discover how 4P Business Development can help you!

Do you want to achieve your strategy?

Business owners will spend hours telling me that they have a plan, they have goals and that they are all set for a good year ahead. However, when I start questioning them, asking those BDQ’s I am well known for, I find that there is little or a total lack of strategic intent …

Strategic intent is the difference between achieving your goals and never finding success!

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So what exactly is Strategic intent? Well …

  • STRATEGY: The first confusion is the difference between strategy and tactics. All too often, business people call everything they are doing in order to achieve their goals their strategy, in fact, most of these activities are tactics.

    Your strategy is your driving goal, whereas tactics are the right things that you will do in order to turn your goal into reality and will always connect to your companies driving purpose and mission.

  • INTENT: This is nothing more than driving a goal, purpose or passion that you are motivated to achieve at a level of excellence.

    You will not only be responsible for identifying the correct things that will assist you to execute on a plan, you are also accountable for identifying the right things that will enable you to excel.

Take time to learn how to fulfil your intent and ask yourself critical questions on a regular basis:

  • How can I be sure that I will achieve the greatest positive results?

  • Have I taken time to define a good solid strategy?

  • How do I ensure that I am focussing on the right tactics to achieve the strategy?

  • Is what I am doing right now on the right track for me to achieve my strategic intent?

  • Do I really “Intend” to achieve these goals?

  • Am I committed?

  • Is my Business Strategic Intent aligned and in correlation with to my personal strategic intent?

  • Do I have the correct Planning, People, Processes and Positioning in place?

When you are absolutely certain that you have identified your strategic intent, you will then be ready to begin to discover whether you are doing the right things to support that intent.

Use a reflection model to regularly evaluate what you are doing and how that is supporting your strategic intent, make changes accordingly.

Some people achieve extraordinary things in life, others don’t and struggle through life never quite finding success. The difference between the two is the lack of strategic intent and a lack of accountability.

 

“Would you like to know more?

 

To find out more about upping your level of strategic intent, do call me on 01280 700405 or click here to ping me an email and let’s see how I can help you.

Until next time …

KATH BONNER-DUNHAM

 

PS:

If you’re looking for a partner to help grow your business, visit www.4pbusinessdevelopment.co.uk to discover how 4P Business Development can help you!

Or do you take a scattergun approach?

No plans in place? No end goals? Lack of SMART marketing objectives? I have lost count how many times I have asked my clients about their marketing strategy only to find that they’ve never had one …

Take time to plan your marketing strategy. It’ll pay dividends in the end!

copyright: 4p business development

It’s scary when I find they operate from a knee-jerk reaction when they feel they need to attract more clients. It’s even scarier that many businesses owners have never taken the time to identify their target market.

Then there is the little spoken about ROI (Return on Investment) or, as I prefer to say, ROE (Return on Engagement) with little, if any, reflection and evaluation.

 

“Does this sound anything like you?”

 

Without marketing, you would have very few potential clients to follow up, and without a sound sales technique and strategy your conversion rate could leave you wondering where to get the next client.

If we broke it down to the basics, marketing is everything that you do to reach and persuade prospects, and sales is everything that you do to close the deal and get a signed agreement or contract. If you work to strategically combine both efforts, you will experience a successful amount of business growth.

Here are my top 10 questions to enable you to begin forming a marketing strategy:

  1. What are your business goals?

  2. What are your marketing objectives?

  3. What does your target client look like and where are they?

  4. Who are your direct competitors?

  5. How do you intend to communicate with your potential clients?

  6. Through what media and channels will you communicate?

  7. Do you have sufficient resources to implement the marketing strategy?

  8. Do you have the processes in place to evaluate the results?

  9. Are your salespeople sufficiently competent in converting prospect into clients?

  10. How much have you allocated in your budget for marketing? And is this sufficient?

The beauty of approaching marketing strategy methodically is that you can always retrace your steps when evaluating success or failure of specific tactics, or finding ways to improve on your initial objectives.

 

“As your business grows and changes, you can easily tweak your strategy as required!”

 

At 4P Business Development we call all this positioning. Positioning helps establish your business identity and the reason for being then positions your business in the most motivating and competitive manner within the marketplace.

In order to create a positioning strategy, we help identify your businesses uniqueness, then determine what differentiates you from your competition.

To do this we help you immerse yourself in the eyes of your target audience, the marketplace and the decision making steps take.

We go through a positioning process which helps identify your target audience, your USP, your companies or brands differentiation vs. competitors, customer satisfaction, product uniqueness, believability and ownability, and the longevity of the proposed positioning.

We work with you to create your positioning statement and offer advice on how to immerse employees in the business so that everyone is familiar, engaged and lives and breathes your businesses positioning.

 

“Would you like to know more?”

 

To find out more about creating your own marketing strategy, and learn how to grow your business by reaching your target market, call me on 01280 700405 or click here to ping me an email and let’s see how I can help you.

Until next time …

KATH BONNER-DUNHAM

 

PS:

If you’re looking for a partner to help grow your business, visit www.4pbusinessdevelopment.co.uk to discover how 4P Business Development can help you!

How can you do things differently?

As a business owner and leader, one of the most important skills you need is that of reflection. Not only self-reflection, but reflection on what’s happening within your organisation and how you could do things differently …

Reflection is all about careful and considerate thought!

copyright: 4p business development

The practice of reflection is about reflecting on what you do or what has happened. It is closely linked to the concept of learning from experience, in that you think about what you did, and what the results were, and decide from that what you would do differently next time.

 

“Reflection is all about careful and considerate thought!”

 

But the kind of reflection that is really valuable to leaders is more than that; the most useful reflection involves the conscious consideration and analysis of beliefs and actions for the purpose of learning.

Reflection allows your brain an opportunity to pause amidst the chaos, untangle and sort through observations and experiences, consider multiple possible interpretations, and create meaning.

This meaning becomes learning, which can then assist you in making informed decisions about future mindsets and actions.

For business owners and leaders, this is an extremely important to your ongoing growth and development and success of your business. As Peter Drucker said, “Follow effective action with quiet reflection. From the quiet reflection, will come even more effective action.”

A recent article in The Harvard Business Review suggested that if you have found yourself making these same excuses, you can become more reflective by practising a few simple steps:

  • Identify some important questions. But don’t answer them yet. Here are some possibilities:

    • What are you avoiding?

    • How are you helping your colleagues achieve their goals?

    • How are you not helping or even hindering their progress?

    • How might you be contributing to your least enjoyable relationship at work?

    • How could you have been more effective in a recent meeting?

  • Select a reflection process that matches your preferences. Many people reflect through writing in a journal. If that sounds terrible but talking with a colleague sounds better, consider that. As long as you’re reflecting and not just chatting about the latest sporting event or complaining about a colleague, your approach is up to you. You can sit, walk, bike, or stand, alone or with a partner, writing, talking, or thinking.

  • Schedule time. Most leaders are driven by their calendars. So, schedule your reflection time and then commit to keep it. And if you find yourself trying to skip it or avoid it, reflect on that!

  • Start small. If an hour of reflection seems like too much, try 10 minutes. Many leaders found that the most significant driver of positive emotions and motivation at work was making progress on the tasks at hand. Set yourself up to make progress, even if it feels small.

  • Do it. Go back to your list of questions and explore them. Be still. Think. Consider multiple perspectives. Look at the opposite of what you initially believe. Brainstorm. You don’t have to like or agree with all of your thoughts – just think and to examine your thinking.

  • Ask for help. For most leaders, a lack of desire, time, experience, or skill can get in the way of reflection. Consider working with a colleague, therapist, or coach to help you make the time, listen carefully, be a thought partner, and hold you accountable.

What can be done to help develop the critical, constructive and creative thinking that is necessary for reflective practice? Neil Thompson suggests in his book “People Skills” that there are six steps:

  • Read – around the topics you are learning about or want to learn about and develop

  • Ask – others about the way they do things and why

  • Watch – what is going on around you

  • Feel – pay attention to your emotions, what prompts them, and how you deal with negative ones

  • Talk – share your views and experiences with others in your organisation

  • Think – learn to value time spent thinking about your work

In other words, it’s not just the thinking that’s important. You also have to develop an understanding of the theory and others’ practice too, and explore ideas with others.

 

“Would you like to know more?”

 

To find out more about reflection and to learn how to reflect on critical incidents and events on a regular basis, so that it becomes integral to your thinking call me on 01280 700405 or click here to ping me an email and let’s see how I can help you.

Until next time …

KATH BONNER-DUNHAM

 

PS:

If you’re looking for a partner to help grow your business, visit www.4pbusinessdevelopment.co.uk to discover how 4P Business Development can help you!

What our clients say

“Kath is a very personal Business Mentor who has provided us with valuable information and contacts. Kath is very reliable and always ready to answer any questions we may have for her. She has a wealth of knowledge regarding marketing and business development idea’s and has really pushed our company in the right direction. Her enthusiasm and drive is really inspiring and she has played an important role in helping our venture become a reality.”

Bryony Brice
Betty Brice

2017-07-20T13:54:59+00:00

Bryony Brice
Betty Brice

“Kath is a very personal Business Mentor who has provided us with valuable information and contacts. Kath is very reliable and always ready to answer any questions we may have for her. She has a wealth of knowledge regarding marketing and business development idea’s and has really pushed our company in the right direction. Her enthusiasm and drive is really inspiring and she has played an important role in helping our venture become a reality.”
“Kath Bonner-Dunham is the ultimate networker – always on the look-out for how she can help the people with whom she comes into contact. Her entire focus is to help others find the solutions which work for them, and she will go well out of her way to find them the right support. People are drawn to Kath’s commitment, energy and integrity, and I am delighted to recommend her and the services she provides.”

Kate Mercer
Shine Consulting

2017-07-20T13:59:01+00:00

Kate Mercer
Shine Consulting

“Kath Bonner-Dunham is the ultimate networker – always on the look-out for how she can help the people with whom she comes into contact. Her entire focus is to help others find the solutions which work for them, and she will go well out of her way to find them the right support. People are drawn to Kath’s commitment, energy and integrity, and I am delighted to recommend her and the services she provides.”
“Kath gave us just the encouragement we needed when we started out in business and then continued to be on hand when we needed further advice. Kath understands the needs of small businesses and has a huge network of very useful contacts. She is a firm, no nonsense person and we have great confidence in the excellent service she provides.”

Jeremy Sacha
Sacha Barnes

2017-07-20T14:05:25+00:00

Jeremy Sacha
Sacha Barnes

“Kath gave us just the encouragement we needed when we started out in business and then continued to be on hand when we needed further advice. Kath understands the needs of small businesses and has a huge network of very useful contacts. She is a firm, no nonsense person and we have great confidence in the excellent service she provides.”
“Kath is an inspiring Business Mentor. Selection Matters has been using Kath on ongoing basis for more than two years and she has added real value to our business. She is full of ideas and an expert in her field. I would highly recommend Kath to any business owner who wants to accelerate the growth of their business!”

Izabela Cooper
Selection Matters

2017-07-20T13:56:45+00:00

Izabela Cooper
Selection Matters

“Kath is an inspiring Business Mentor. Selection Matters has been using Kath on ongoing basis for more than two years and she has added real value to our business. She is full of ideas and an expert in her field. I would highly recommend Kath to any business owner who wants to accelerate the growth of their business!”
"Marshes know, like and trust Kath and have benefited immensely from her wisdom, experience, and encouragement. If you're looking for a professional, personal and honest intervention that will help kick your business into its next vital stage of development then arrange to meet with Kath."

Phil Cockayne & Danny Jones
Marshes

2017-07-16T23:51:54+00:00

Phil Cockayne & Danny Jones
Marshes

"Marshes know, like and trust Kath and have benefited immensely from her wisdom, experience, and encouragement. If you're looking for a professional, personal and honest intervention that will help kick your business into its next vital stage of development then arrange to meet with Kath."
“Kath is a highly committed and energetic Business Mentor with a strong focus on providing a high quality client service. Armed with a wide ranging support and resources she is well placed to support the needs of SME’s.”

Bernard Goodchild

2017-07-16T23:32:41+00:00

Bernard Goodchild

“Kath is a highly committed and energetic Business Mentor with a strong focus on providing a high quality client service. Armed with a wide ranging support and resources she is well placed to support the needs of SME’s.”
“Kath is a dynamic, inventive and challenging business coach able to adapt her style to suit her client’s needs and their preferred way of working. With Kath’s help I was able to push aside limiting beliefs that were holding me back and form a clearer vision of what I want for my business and myself. I now have a game plan in place and am working steadily to put it into place.”

Lesley Long
Women Go Wild Outdoors

2017-07-16T23:50:27+00:00

Lesley Long
Women Go Wild Outdoors

“Kath is a dynamic, inventive and challenging business coach able to adapt her style to suit her client’s needs and their preferred way of working. With Kath’s help I was able to push aside limiting beliefs that were holding me back and form a clearer vision of what I want for my business and myself. I now have a game plan in place and am working steadily to put it into place.”
“Kath worked with me over a period of time as a Coach to help me get my business back on track after I had decided to part company with my Business Partner. Kath was very good at helping me to see the way forward myself and to understand what I had to do and why. Anyone wishing to build a successful business would find Kath’s help and skills a golden opportunity to help them succeed. She is highly recommended.”

Rona Cant
Explorer, Author & International Speaker

2017-07-20T13:57:41+00:00

Rona Cant
Explorer, Author & International Speaker

“Kath worked with me over a period of time as a Coach to help me get my business back on track after I had decided to part company with my Business Partner. Kath was very good at helping me to see the way forward myself and to understand what I had to do and why. Anyone wishing to build a successful business would find Kath’s help and skills a golden opportunity to help them succeed. She is highly recommended.”
"Kath Bonner-Dunham gets results. She has the powerful ability to cut through the distraction, noise, and chaos that beset so many business owners today. Her refreshingly clear communication and straight-to-the-heart approach are a gift to her clients."

Michael C. Cody
My Coaches Coach

2017-07-16T23:19:04+00:00

Michael C. Cody
My Coaches Coach

"Kath Bonner-Dunham gets results. She has the powerful ability to cut through the distraction, noise, and chaos that beset so many business owners today. Her refreshingly clear communication and straight-to-the-heart approach are a gift to her clients."
“Kath is just a person you need to know! She can help you on many levels and she helped me as a Mentor and the results were fabulous!”

Raine Hilson
Banbury-Cross.co.uk

2017-07-16T23:48:54+00:00

Raine Hilson
Banbury-Cross.co.uk

“Kath is just a person you need to know! She can help you on many levels and she helped me as a Mentor and the results were fabulous!”
“Kath takes an interest in your business, and is excellent at identifying key areas for development. She’s wonderfully positive, full of enthusiasm and good ideas, and has a huge network of contacts that she shares to create positive outcomes for all involved. I would thoroughly recommend Kath to anyone wanting to develop or grow their business who needs a solid sounding board and progress monitor.”

Sophie Breslin
Athensis

2017-07-20T14:01:55+00:00

Sophie Breslin
Athensis

“Kath takes an interest in your business, and is excellent at identifying key areas for development. She’s wonderfully positive, full of enthusiasm and good ideas, and has a huge network of contacts that she shares to create positive outcomes for all involved. I would thoroughly recommend Kath to anyone wanting to develop or grow their business who needs a solid sounding board and progress monitor.”
“Kath’s support has meant we have many more business ideas and avenues to explore and her input has been motivational, relevant and very insightful. For anyone looking for some sound business advice, I would recommend Kath very highly indeed.”

Duncan Cooper
Selection Matters

2017-07-20T13:49:43+00:00

Duncan Cooper
Selection Matters

“Kath’s support has meant we have many more business ideas and avenues to explore and her input has been motivational, relevant and very insightful. For anyone looking for some sound business advice, I would recommend Kath very highly indeed.”
“I cannot recommend Kath highly enough. I hired Kath to work with us as a business mentor last year and in addition has subsequently been working with our management team and staff on a monthly basis. Kath is an excellent mentor, has great rapport with all our staff who have responded to her advice and mentoring in a very productive and positive way. I am sure that we will continue to use her invaluable services for many years to come.”

Jo Robinson
Indulgence Bespoke Catering

2017-07-20T13:51:44+00:00

Jo Robinson
Indulgence Bespoke Catering

“I cannot recommend Kath highly enough. I hired Kath to work with us as a business mentor last year and in addition has subsequently been working with our management team and staff on a monthly basis. Kath is an excellent mentor, has great rapport with all our staff who have responded to her advice and mentoring in a very productive and positive way. I am sure that we will continue to use her invaluable services for many years to come.”
“Kath listened to my situation and gave me some surprising suggestions. Although I was well qualified, with an MSc and an MBA, Kath pointed out that my sales and marketing knowledge was practically non-existent. Kath is exactly the kind of Business Mentor I needed – straight talking and not afraid to tell uncomfortable truths. It is precisely this style that produces the brilliant results Kath gets for her clients. In summary, if you want results, not platitudes, go to Kath.”

Sue Priest
Ems2

2017-07-20T14:00:58+00:00

Sue Priest
Ems2

“Kath listened to my situation and gave me some surprising suggestions. Although I was well qualified, with an MSc and an MBA, Kath pointed out that my sales and marketing knowledge was practically non-existent. Kath is exactly the kind of Business Mentor I needed – straight talking and not afraid to tell uncomfortable truths. It is precisely this style that produces the brilliant results Kath gets for her clients. In summary, if you want results, not platitudes, go to Kath.”
“Kath is an amazing woman. Kath can get to the root cause of the ‘blockage’ which is mostly in us. If you thought you were good, you will be 10 times better after meeting Kath.”

Dan Kaye
Smith Kennedy Ltd

2017-07-20T14:04:40+00:00

Dan Kaye
Smith Kennedy Ltd

“Kath is an amazing woman. Kath can get to the root cause of the ‘blockage’ which is mostly in us. If you thought you were good, you will be 10 times better after meeting Kath.”
“Kath has very good work ethics, she delivers a high standard of coaching and has mentored my staff and I on a specific project with great results.”

Sali Brown
Chelton Brown

2017-07-20T14:02:49+00:00

Sali Brown
Chelton Brown

“Kath has very good work ethics, she delivers a high standard of coaching and has mentored my staff and I on a specific project with great results.”
“In few words Kath is a highly motivated, professional and results driven mentor with great experience and know how. A must for all business people in need of mentoring/coaching to get the best out of you. I recommend her enthusiasm and warmth to anyone looking to improve their management skills.”

Alan Cooper
Westmoreland Mechanical Testing and Research Ltd

2017-07-20T13:55:59+00:00

Alan Cooper
Westmoreland Mechanical Testing and Research Ltd

“In few words Kath is a highly motivated, professional and results driven mentor with great experience and know how. A must for all business people in need of mentoring/coaching to get the best out of you. I recommend her enthusiasm and warmth to anyone looking to improve their management skills.”
“Kath is a superb Business Mentor. She asks perceptive questions that enable her to gain a rapid grasp of the key issues in a business so that she can provide exactly the right resources to support the business in the way that is right for them.”

Elaine Whittaker
Marketing Being

2017-07-20T14:03:52+00:00

Elaine Whittaker
Marketing Being

“Kath is a superb Business Mentor. She asks perceptive questions that enable her to gain a rapid grasp of the key issues in a business so that she can provide exactly the right resources to support the business in the way that is right for them.”
“Kath is a skilled and experienced Business Coach, Mentor and Adviser who will always go the extra mile to bring value to her clients.”

Charles Briggs
CMC Partnership

2017-07-20T14:07:00+00:00

Charles Briggs
CMC Partnership

“Kath is a skilled and experienced Business Coach, Mentor and Adviser who will always go the extra mile to bring value to her clients.”

Are you a business owner with a passion and desire to grow your business?

To discuss your specific requirements and to arrange a diagnostic meeting, contact us today.