Trusted Partners: Mary Thomas, Concise Training

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For great City & Guilds courses …

Positioning is our ‘P’ for all things marketing, whether that’s PR, social media, advertising, blog writing, websites, literature or any other media channel and/or printed matter to get your products and services to market …

If you have an enthusiastic member of your team, then one of these City & Guilds courses from Mary Thomas at Concise Training could help both you and them!

One of the most frustrating aspects of assisting my clients in this area is the stuff around digital marketing. Clients are quite happy to outsource web design, blog writing and a number of other aspects of their marketing.

“But when it comes to digital marketing, they do not find it quite so easy!”

They want to do it in-house, for it to be their own voice, to be relevant and then find that they do not have an employee who has the skills or, more importantly, the passion to see it through.

Whilst delivering a marketing strategy workshop to a client this week it struck me that many of my clients are missing an opportunity. So, with that in mind, I made contact with one of my trusted partners to find out her views.

Mary Thomas is an expert in delivering successful digital media strategies and products for her clients, however, she is also an expert in training, was instrumental in creating the City & Guilds social media and digital marketing qualifications.

“Over to you Mary!”

Do you have a keen member of staff in your office who is passionate about the business, who has a vision as to how to market and promote the business digitally and most importantly wants to improve their own skills and knowledge?

If so, perhaps a City & Guild qualification studied over a 12 – 18 month period will be just the opportunity for growth they are seeking? More importantly, this will then give your business a structured, professional approach to digital marketing.

I worked with City & Guilds to develop three practical qualifications to give your employees the skills they need to do their job more effectively for you and to develop their own career.

City and Guilds Social Media Certificate – ITQ

Learn to use a range of social media channels in a structured way. You will learn using 12 of our high quality, interactive e-learning courses. You will be asked to complete 11 assignments to show evidence of the practical use of the channels. Individual feedback is given on each assignment to enhance your learning.

Once all tasks are complete, you will achieve the City & Guilds ITQ Social Media Certificate. This is a highly practical qualification aimed at individuals who are new to the use of social media. It is suitable for individuals using social media for business as well as those using it for their own professional brand. Full support is included.
City and Guilds Diploma in Social Media for Business
Take your use of social media to the next level, with our City & Guilds Diploma in Social Media for Business. This qualification is aimed at those who use a range of social media channels, but want to learn about the application of social media in a marketing environment. The delivery is via 13 x webinars and 14 x e-learning courses over 12 months with start dates in January, March, May and September.

Assessed via a portfolio of evidence with tasks designed to capture practical skills and understanding of social media within a business. Individual, personalised feedback is given in each assignment. Full support is included.
City and Guilds Diploma in Digital Marketing

These days, it is important to understand digital marketing as a whole. This course covers the full spectrum of digital marketing from social media, websites, e-mail newsletters and content marketing within a marketing environment.

The course provides comprehensive cover of digital marketing techniques including creating a digital marketing strategy (with customer audit) and marketing plan, designing and creating an optimised WordPress website, using e-mail newsletters and creating a range of digital content including videos, e-books, infographics, images, blogs, status updates as well as digital advertising and lead generation. The course is taught over 15 months, using 19 webinars and 17 e-learning courses with start dates in February, June and October.

It is assessed using a portfolio of evidence designed to capture the practical creation of content, websites, etc. as well as establishing a sound knowledge base. Individual, personalised feedback is given on each assignment to ensure full understanding and practical use in a business environment. Full support is included.

To find out more about Concise Training and their training programmes you can visit their website or contact me and I’ll pass on your details to Mary.

“Would you like to know more?”

If you’d like to find out more about how I can assist in your marketing strategy or if you are interested in one of my marketing strategy workshops for your business, do give me a call on 01280 700405 or click here to ping me an email and let’s see how I can help you.

Until next time …

KATH BONNER-DUNHAM

PS:

If you’re looking for a partner to help grow your business, visit www.4pbusinessdevelopment.co.uk to discover how 4P Business Development can help you!

What our clients say

“In few words Kath is a highly motivated, professional and results driven mentor with great experience and know how. A must for all business people in need of mentoring/coaching to get the best out of you. I recommend her enthusiasm and warmth to anyone looking to improve their management skills.”

Alan Cooper
Westmoreland Mechanical Testing and Research Ltd

2017-07-20T13:55:59+00:00

Alan Cooper
Westmoreland Mechanical Testing and Research Ltd

http://www.4pbusinessdevelopment.co.uk/testimonials/alan-cooper-westmoreland-mechanical-testing-research-ltd/

“I cannot recommend Kath highly enough. I hired Kath to work with us as a business mentor last year and in addition has subsequently been working with our management team and staff on a monthly basis. Kath is an excellent mentor, has great rapport with all our staff who have responded to her advice and mentoring in a very productive and positive way. I am sure that we will continue to use her invaluable services for many years to come.”

Jo Robinson
Indulgence Bespoke Catering

2017-07-20T13:51:44+00:00

Jo Robinson
Indulgence Bespoke Catering

http://www.4pbusinessdevelopment.co.uk/testimonials/jo-robinson-indulgence-bespoke-catering/

“Kath is a highly committed and energetic Business Mentor with a strong focus on providing a high quality client service. Armed with a wide ranging support and resources she is well placed to support the needs of SME’s.”

Bernard Goodchild

2017-07-16T23:32:41+00:00

Bernard Goodchild

http://www.4pbusinessdevelopment.co.uk/testimonials/bernard-goodchild/

"Marshes know, like and trust Kath and have benefited immensely from her wisdom, experience, and encouragement. If you're looking for a professional, personal and honest intervention that will help kick your business into its next vital stage of development then arrange to meet with Kath."

Phil Cockayne & Danny Jones
Marshes

2017-07-16T23:51:54+00:00

Phil Cockayne & Danny Jones
Marshes

http://www.4pbusinessdevelopment.co.uk/testimonials/phil-cockayne-danny-jones-marshes/

“Kath takes an interest in your business, and is excellent at identifying key areas for development. She’s wonderfully positive, full of enthusiasm and good ideas, and has a huge network of contacts that she shares to create positive outcomes for all involved. I would thoroughly recommend Kath to anyone wanting to develop or grow their business who needs a solid sounding board and progress monitor.”

Sophie Breslin
Athensis

2017-07-20T14:01:55+00:00

Sophie Breslin
Athensis

http://www.4pbusinessdevelopment.co.uk/testimonials/sophie-breslin-athensis/

“Kath is a dynamic, inventive and challenging business coach able to adapt her style to suit her client’s needs and their preferred way of working. With Kath’s help I was able to push aside limiting beliefs that were holding me back and form a clearer vision of what I want for my business and myself. I now have a game plan in place and am working steadily to put it into place.”

Lesley Long
Women Go Wild Outdoors

2017-07-16T23:50:27+00:00

Lesley Long
Women Go Wild Outdoors

http://www.4pbusinessdevelopment.co.uk/testimonials/lesley-long-women-go-wild-outdoors/

“Kath is a very personal Business Mentor who has provided us with valuable information and contacts. Kath is very reliable and always ready to answer any questions we may have for her. She has a wealth of knowledge regarding marketing and business development idea’s and has really pushed our company in the right direction. Her enthusiasm and drive is really inspiring and she has played an important role in helping our venture become a reality.”

Bryony Brice
Betty Brice

2017-07-20T13:54:59+00:00

Bryony Brice
Betty Brice

http://www.4pbusinessdevelopment.co.uk/testimonials/bryony-brice-betty-brice/

“Kath is just a person you need to know! She can help you on many levels and she helped me as a Mentor and the results were fabulous!”

Raine Hilson
Banbury-Cross.co.uk

2017-07-16T23:48:54+00:00

Raine Hilson
Banbury-Cross.co.uk

“Kath is just a person you need to know! She can help you on many levels and she helped me as a Mentor and the results were fabulous!”

http://www.4pbusinessdevelopment.co.uk/testimonials/raine-hilson-banbury-cross-co-uk/

“Kath is a skilled and experienced Business Coach, Mentor and Adviser who will always go the extra mile to bring value to her clients.”

Charles Briggs
CMC Partnership

2017-07-20T14:07:00+00:00

Charles Briggs
CMC Partnership

“Kath is a skilled and experienced Business Coach, Mentor and Adviser who will always go the extra mile to bring value to her clients.”

http://www.4pbusinessdevelopment.co.uk/testimonials/charles-briggs-cmc-partnership/

“Kath’s support has meant we have many more business ideas and avenues to explore and her input has been motivational, relevant and very insightful. For anyone looking for some sound business advice, I would recommend Kath very highly indeed.”

Duncan Cooper
Selection Matters

2017-07-20T13:49:43+00:00

Duncan Cooper
Selection Matters

http://www.4pbusinessdevelopment.co.uk/testimonials/duncan-cooper-selection-matters/

“Kath is an inspiring Business Mentor. Selection Matters has been using Kath on ongoing basis for more than two years and she has added real value to our business. She is full of ideas and an expert in her field. I would highly recommend Kath to any business owner who wants to accelerate the growth of their business!”

Izabela Cooper
Selection Matters

2017-07-20T13:56:45+00:00

Izabela Cooper
Selection Matters

http://www.4pbusinessdevelopment.co.uk/testimonials/izabela-cooper-selection-matters/

“Kath is an amazing woman. Kath can get to the root cause of the ‘blockage’ which is mostly in us. If you thought you were good, you will be 10 times better after meeting Kath.”

Dan Kaye
Smith Kennedy Ltd

2017-07-20T14:04:40+00:00

Dan Kaye
Smith Kennedy Ltd

“Kath is an amazing woman. Kath can get to the root cause of the ‘blockage’ which is mostly in us. If you thought you were good, you will be 10 times better after meeting Kath.”

http://www.4pbusinessdevelopment.co.uk/testimonials/dan-kaye-smith-kennedy-ltd/

“Kath Bonner-Dunham is the ultimate networker – always on the look-out for how she can help the people with whom she comes into contact. Her entire focus is to help others find the solutions which work for them, and she will go well out of her way to find them the right support. People are drawn to Kath’s commitment, energy and integrity, and I am delighted to recommend her and the services she provides.”

Kate Mercer
Shine Consulting

2017-07-20T13:59:01+00:00

Kate Mercer
Shine Consulting

http://www.4pbusinessdevelopment.co.uk/testimonials/kate-mercer-shine-consulting/

“Kath has very good work ethics, she delivers a high standard of coaching and has mentored my staff and I on a specific project with great results.”

Sali Brown
Chelton Brown

2017-07-20T14:02:49+00:00

Sali Brown
Chelton Brown

“Kath has very good work ethics, she delivers a high standard of coaching and has mentored my staff and I on a specific project with great results.”

http://www.4pbusinessdevelopment.co.uk/testimonials/sali-brown-chelton-brown/

“Kath listened to my situation and gave me some surprising suggestions. Although I was well qualified, with an MSc and an MBA, Kath pointed out that my sales and marketing knowledge was practically non-existent. Kath is exactly the kind of Business Mentor I needed – straight talking and not afraid to tell uncomfortable truths. It is precisely this style that produces the brilliant results Kath gets for her clients. In summary, if you want results, not platitudes, go to Kath.”

Sue Priest
Ems2

2017-07-20T14:00:58+00:00

Sue Priest
Ems2

http://www.4pbusinessdevelopment.co.uk/testimonials/sue-priest-ems2/

"Kath Bonner-Dunham gets results. She has the powerful ability to cut through the distraction, noise, and chaos that beset so many business owners today. Her refreshingly clear communication and straight-to-the-heart approach are a gift to her clients."

Michael C. Cody
My Coaches Coach

2017-07-16T23:19:04+00:00

Michael C. Cody
My Coaches Coach

http://www.4pbusinessdevelopment.co.uk/testimonials/michael-c-cody/

“Kath is a superb Business Mentor. She asks perceptive questions that enable her to gain a rapid grasp of the key issues in a business so that she can provide exactly the right resources to support the business in the way that is right for them.”

Elaine Whittaker
Marketing Being

2017-07-20T14:03:52+00:00

Elaine Whittaker
Marketing Being

http://www.4pbusinessdevelopment.co.uk/testimonials/elaine-whittaker-marketing/

“Kath worked with me over a period of time as a Coach to help me get my business back on track after I had decided to part company with my Business Partner. Kath was very good at helping me to see the way forward myself and to understand what I had to do and why. Anyone wishing to build a successful business would find Kath’s help and skills a golden opportunity to help them succeed. She is highly recommended.”

Rona Cant
Explorer, Author & International Speaker

2017-07-20T13:57:41+00:00

Rona Cant
Explorer, Author & International Speaker

http://www.4pbusinessdevelopment.co.uk/testimonials/rona-cant-explorer-author-international-speaker/

“Kath gave us just the encouragement we needed when we started out in business and then continued to be on hand when we needed further advice. Kath understands the needs of small businesses and has a huge network of very useful contacts. She is a firm, no nonsense person and we have great confidence in the excellent service she provides.”

Jeremy Sacha
Sacha Barnes

2017-07-20T14:05:25+00:00

Jeremy Sacha
Sacha Barnes

http://www.4pbusinessdevelopment.co.uk/testimonials/jeremy-sacha-sacha-barnes/