If not, you could be losing business …
Are you using one of the numerous personal or free email addresses rather than getting yourself a branded company domain for your website and emails?
Virtually every day, I see businesses promoting their products and services through adverts, websites and digital marketing and it amazes me just how many do not have a professional business email address.
Even more unbelievable is those that have gone to the trouble to purchase a domain name, build a website and still use a personal free email address!
What does this actually say about you and your business? Well, the word ‘unprofessional’ is defined as “below or contrary to the standards expected in a particular profession”.
Customers expect your business to have a domain name and a website. An email address like firstname.lastname@example.org tells your potential clients that you’re serious about your business. One called email@example.com does not.
Furthermore, when you own your domain name, you are no longer tied to an email service provider or an ISP. Should you use a free address for your business, you are bound to them and cannot change email service providers or use additional services, such as encryption, that the free services do not offer.
A professional branded email address with a .co.uk or .com domain name can help build credibility and branding. Get a professional domain name the same as your company name and then you will:
Raise visibility and perception of your professionalism
Extend your branding
Create simplicity, enabling clients to remember your details
Enable scalability and allow more than one address within the domain
Take ownership and enables transfer between providers
Enable full control over all emails
Domain names and email addresses are not something any business owner should compromise on. Create a great first impression and make your contact details memorable and appropriate, not embarrassing and unprofessional.
“Would you like to know more?”
If you’d like to get a domain name registered and have your email setup (and maybe a nice website designed to boot), I can recommend people from my trusted partner list. You can call me on
01280 700405 or click here to ping over an email and let’s see how I can help.
Until next time …
If you’re looking for a partner to help grow your business, visit www.4pbusinessdevelopment.co.uk to discover how 4P Business Development can help you!